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Leads With LinkedIn

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The unusual way I use content for lead-gen

The unusual way I use content for lead-gen Although I post 7x a week, most of my sales calls come from outreach. Most assume most content should generate tons of leads. For me I look at content as something to build authority and generate opportunities to reach out to ideal clients. Where if the content I make today helps me gain: โ€ข More connections โ€ข More profile viewers โ€ข More engagement From my IDEAL CLIENTS, this gives me "warm leads" I can reach out to. Because they're already familiar...

5 things to help you book consistent sales calls... If you're not booking consistent sales calls from outreach. Here's 5 things you need to know... โ€ข ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐˜€ ๐—ฎ๐—ฟ๐—ฒ๐—ป'๐˜ ๐˜€๐˜๐˜‚๐—ฝ๐—ถ๐—ฑ โ†ณ They know why you're messaging them, do it right and they'll be more likely to open up and chat further. โ€ข ๐—ก๐—ผ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป? ๐—ง๐—ต๐—ฒ๐˜† ๐˜„๐—ผ๐—ป'๐˜ ๐˜€๐—ฒ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—บ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ โ†ณ If the message you send can be sent to anyone, it won't resonate or feel genuine to them. โ€ข ๐—ช๐—ต๐—ฒ๐—ป ๐˜๐—ต๐—ฒ๐˜† ๐—ผ๐—ฝ๐—ฒ๐—ป ๐˜‚๐—ฝ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฎ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ, ๐˜€๐˜‚๐—ด๐—ด๐—ฒ๐˜€๐˜ ๐—ฎ ๐—ฐ๐—ฎ๐—น๐—น โ†ณ Don't waste...

Building trust with your ideal clients comes from showing proof.๐—ฆ๐—ผ ๐˜„๐—ต๐—ฒ๐—ป ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐˜๐—ฎ๐—น๐—ธ๐—ถ๐—ป๐—ด ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฎ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜, ๐˜€๐—ต๐—ผ๐˜„:โ€ข Screenshots of client winsโ€ข Images of transformationsโ€ข Testimonial imagesโ€ข Testimonial videosโ€ข Any other media that shows proofThen stack these posts in your featured section.This way when your ideal clients see your content and featured section.There's undeniable proof that you can do what you claim you do.Don't shout louder, just show the proof.Leads will follow.๐—œ ๐—ฐ๐—ผ๐˜ƒ๐—ฒ๐—ฟ...

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Most coaches blame Q4 for slower sales with their business.๐—ฌ๐—ฒ๐˜ ๐—œ ๐˜€๐˜๐—ถ๐—น๐—น ๐—ฏ๐—ผ๐—ผ๐—ธ๐—ฒ๐—ฑ ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐˜ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐—ฐ๐—ฎ๐—น๐—น๐˜€ ๐—น๐—ฎ๐˜€๐˜ ๐˜„๐—ฒ๐—ฒ๐—ธ. But what I did didn't change, as I just focused on:โ€ข Clarifying my ideal clientโ€ข Speaking to their pains in my content and profileโ€ข Connecting with my ideal clients with sales navigatorโ€ข Starting conversations with warm leads who are familiar with meโ€ข Identifying problems in a conversations and getting them onto a callI've spoken to coaches who send 50 messages a day getting...

Relying on inbound leads for your business is a poor strategy.๐—ก๐—ผ๐˜ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜†๐—ผ๐—ป๐—ฒ ๐˜„๐—ถ๐—น๐—น ๐—ฟ๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—ผ๐˜‚๐˜, ๐˜€๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—บ๐—ผ๐˜ƒ๐—ฒ...Most warm leads you have don't reach out because they...โ€ข Feel held back by somethingโ€ข Feel like they'll have to be confident to buy if they reach outโ€ข Worry they'll get blatantly pitched in the messagesAnd much more. ๐—œ'๐˜ƒ๐—ฒ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐˜๐—ต๐—ถ๐˜€ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—ต๐—ฎ๐—ป๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—ถ๐˜'๐˜€ ๐—ป๐—ผ๐˜ ๐—ฎ ๐—ป๐—ถ๐—ฐ๐—ฒ ๐—ณ๐—ฒ๐—ฒ๐—น๐—ถ๐—ป๐—ด.But when the "right person" messages me that I:โ€ข Knowโ€ข Likeโ€ข TrustI'm much more receptive...

Coaches, you know you need to create content to get leads.๐—•๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ ๐—ถ๐˜€๐—ป'๐˜ ๐—ฏ๐—ฟ๐—ถ๐—ป๐—ด๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚ ๐—น๐—ฒ๐—ฎ๐—ฑ๐˜€.There's 3 reasons for this...โŒ ๐Ÿญ. ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—ถ๐˜€ ๐—ฝ๐—ถ๐˜๐—ฐ๐—ต๐—ถ๐—ป๐—ด ๐—ฎ๐—ป ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟPeople didn't come on LinkedIn to be pitched (in the DMs and the feed), so I promise that nobody will be grateful they saw your blatant sales pitch.โŒ ๐Ÿฎ. ๐—ฌ๐—ผ๐˜‚ ๐—ฑ๐—ผ๐—ป'๐˜ ๐˜€๐—ฝ๐—ฒ๐—ฎ๐—ธ ๐˜๐—ผ ๐Ÿญ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ ๐—ฎ๐—ป๐—ฑ ๐Ÿญ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ปIf your content addresses a variety of problems and people, it won't feel as relevant to your ideal client when they see it.โŒ...

4 months ago, I stopped posting broad-topic content. And now generate far more leads through LinkedIn. And no: โ€ข Fewer engagement hasn't hindered my leads โ€ข Fewer impressions haven't reduced my ability to get leads โ€ข I didn't comment consistently to make up for this either I used to believe I had to fit in and do what everyone else in my industry was doing. Which was creating content on broad topics around: โ€ข Work โ€ข Mindset โ€ข Discipline โ€ข Leadership โ€ข Mental health But this only increased my...

Every coach Iโ€™ve met trying to sign clients through LinkedIn has 1 problem: ๐—Ÿ๐—ฎ๐—ฐ๐—ธ ๐—ผ๐—ณ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐—ฐ๐—ฎ๐—น๐—น๐˜€. โ€ข Not sure how to reach your ideal clients? โ†ณCreate content that solves problems so they book in for a call โ€ข Not sure why you donโ€™t get inbound leads? โ†ณDesign your profile to speak to 1 person, 1 problem and 1 solution โ€ข Want to get better at closing? โ†ณBook more sales calls so you get the reps in โ€ข Donโ€™t know how to chat with ideal clients? โ†ณDo outreach, identify problems and then offer to hop on...

๐—œ๐—ป ๐—ท๐˜‚๐˜€๐˜ ๐Ÿฐ ๐—ต๐—ผ๐˜‚๐—ฟ๐˜€ โ†’ ๐Ÿฏ ๐—ฏ๐—ผ๐—ผ๐—ธ๐—ฒ๐—ฑ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐—ฐ๐—ฎ๐—น๐—น๐˜€. Thatโ€™s the result I just had with warm outreach.This process typically helps me and my clients:โ€ข Start conversations with ideal clientsโ€ข Identify pain points within the conversationโ€ข Book sales calls (without feeling "salesy" about it)If you're actively trying to book more sales calls as a ๐—ฐ๐—ผ๐—ฎ๐—ฐ๐—ต but you're not getting anywhere despite your efforts...Here are 3 ways I can help you sign clients with LinkedIn. 1. For Founders who want to sign clients with...

Want to get leads from your content?Here's my 9-part checklist to ensure I donโ€™t miss anything:โ“ Create Problem Unaware Content1. Use industry case studiesโ†ณ Helps your ideal clients who aren't aware of a problem they face (or aren't addressing) and making it possible through a desired result someone else achieved.2. Call out misconceptionsโ†ณ Helps your ideal clients identify a false belief they have and why it hasn't been working for them (makes them problem-aware)3. Give your take on industry...