Why content alone won’t get you consistent leads Content is useful for a lot of things. Building credibility, showing proof of your results and getting inbound leads. However what it lacks is the consistency of the leads it can generate. Here’s why. 1st: Not everyone is going to feel “ready” to reach out → Even if these individuals feel like they could benefit from your help, they’re either holding themselves back or still unsure on who they should get support from. 2nd: Your content won’t...
about 2 months ago • 2 min read
What your ideal clients want your profile to show If you’re like me and want to make sure your profile is as optimised as it can be. Then you’ve probably tweaked your profile a bit too much. Changing that banner, tweaking the featured, re-writing your about section. But there’s a small set of things your ideal client is looking for. 1. Who you help, what you do, and how you do it It’s crazy to see how many people overcomplicate this. Most people get so fussed up with their messaging and...
about 2 months ago • 1 min read
How to create content that “works” You’ve been told to create content consistently. But is this really all there is to content? See I don’t see content as a primary lead generation source but more as a trust-builder. As inbound leads from content are often unpredictable and inconsistent. Which is why I focus more on outreach (but that’s for another time). So how do you create content that builds trust with your audience and makes them feel heard? Here’s the 3 types of content I look to make:...
2 months ago • 1 min read
How I Attract Qualified Leads Attracting qualified leads comes from a few key areas: Your profile Your content Your outreach But for today, I want to focus on outreach, as this is the most control you'll get over you lead generation. Firstly, get Sales Navigator and make a specific list that matches your ideal client and include the following: Company headcount - Depending on if you work with individuals or companies Current job title - For me it's Founder & Co-Founder Years in current...
2 months ago • 1 min read
How I'd Close 1 New Client Every Month If I wanted to close 1 new client every month through LinkedIn.Here's what I'd do...𝗣𝗿𝗼𝗳𝗶𝗹𝗲 - Your profile should attract the right people and repel the wrong ones, do this by having a:• Banner that shares the outcome you get your clients• Headline that shares who you help, what you do & how you do it• Featured that shows social proof and case studies of what you do𝗖𝗼𝗻𝘁𝗲𝗻𝘁 - Your content should speak to the pains of your ideal clients, do this by having...
3 months ago • 1 min read
Booked 6 Sales Calls In 3 Days I've booked 6 sales calls in 3 days so far this January. All of which came from my warm outreach approach.None came from:• No referrals• No networking• No sales funnelsMost my leads come through outreach, and this for me is great.As I'm able to better predict the consistency of the sales calls I book based on the outreach I do.Yet most coaches I speak with never have consistency with their business opportunities.Having to rely on referrals to keep their head...
3 months ago • 1 min read
Getting ghosted by ideal clients? If you're getting ghosted by ideal clients in the DMs. Here are 5 common causes for this and how you fix them: You sell to them in the DMs↳ People don't want to be sold to (even if they would benefit from your offer)⮕ It's better to identify a problem they have in the conversation and propose a call to chat about it further You don't personalise your messages↳If the first message you send can be sent to anyone, it won't feel relevant to them⮕ Look at their...
3 months ago • 1 min read
Inconsistent business as a coach? Inconsistent business is a common problem I often hear from coaches. As not knowing when you'll book that next sales call makes things feel completely out of your control. But let's clarify a few things: You're not stupid There's a way out of this inconsistency There's tons of coaches with the same problem And a lot of the coaches I speak to often have: A big audience Great engagement Consistent content Yet still struggle with getting business (despite their...
3 months ago • 1 min read
The unusual way I use content for lead-gen Although I post 7x a week, most of my sales calls come from outreach. Most assume most content should generate tons of leads. For me I look at content as something to build authority and generate opportunities to reach out to ideal clients. Where if the content I make today helps me gain: • More connections • More profile viewers • More engagement From my IDEAL CLIENTS, this gives me "warm leads" I can reach out to. Because they're already familiar...
3 months ago • 1 min read