The unusual way I use content for lead-gen
The unusual way I use content for lead-genAlthough I post 7x a week, most of my sales calls come from outreach. Most assume most content should generate tons of leads. For me I look at content as something to build authority and generate opportunities to reach out to ideal clients. Where if the content I make today helps me gain: • More connections • More profile viewers • More engagement From my IDEAL CLIENTS, this gives me "warm leads" I can reach out to. Because they're already familiar with me and my content, they're naturally more likely to open up about their problems. Allowing me to speak to them directly, identify problems and suggest a call to speak more. So if you're sat wondering why your content "isn't working". You need to pair it up with outreach to see the best results. Want to start applying this today? Gather your... • Profile viewers • New connections • New followers • Engagers Connect with them (if you're not already), then send a first message. Here's the approach I use for sending the first message: Where - Share where you found them (reduces skepticism) Compliment - Give them a compliment they'd actually want to hear Question - Ask a niche-specific question to direct the conversation P.S Whenever you’re ready, here are 2 ways I can help you sign clients consistently through LinkedIn... 1. My Latest Walkthrough YouTube Content - Book more sales calls with my walkthrough-styled videos that focus on making LinkedIn easier for you. 2. Work With Me 1:1 - Curious to know IF or HOW I could help you sign clients through LinkedIn? Click the link to visit my website and learn more. |
Leads With LinkedIn
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Referrals are a prison Referrals are great for your business. But relying on them is costing you also. As you have no control over how many and when they will come. AKA → You’re running a business purely on chance. Not a good idea. Where I often hear coaches share the anxiety and uncertainty in this situation. So the first step forward is to regain control. AKA → Use an effective system consistently for your lead generation. Here’s what this looks like for me: Step 1: Securing Qualified Leads...
Why content alone won’t get you consistent leads Content is useful for a lot of things. Building credibility, showing proof of your results and getting inbound leads. However what it lacks is the consistency of the leads it can generate. Here’s why. 1st: Not everyone is going to feel “ready” to reach out → Even if these individuals feel like they could benefit from your help, they’re either holding themselves back or still unsure on who they should get support from. 2nd: Your content won’t...
What your ideal clients want your profile to show If you’re like me and want to make sure your profile is as optimised as it can be. Then you’ve probably tweaked your profile a bit too much. Changing that banner, tweaking the featured, re-writing your about section. But there’s a small set of things your ideal client is looking for. 1. Who you help, what you do, and how you do it It’s crazy to see how many people overcomplicate this. Most people get so fussed up with their messaging and...