What your ideal clients want your profile to show
What your ideal clients want your profile to showIf you’re like me and want to make sure your profile is as optimised as it can be. Then you’ve probably tweaked your profile a bit too much. Changing that banner, tweaking the featured, re-writing your about section. But there’s a small set of things your ideal client is looking for. 1. Who you help, what you do, and how you do it It’s crazy to see how many people overcomplicate this. Most people get so fussed up with their messaging and having a cool catchphrase. But end up confusing their audience with what they actually do. I use the headline as a way to solve this problem such as: “I help Coaches sign clients through LinkedIn with 1:1 coaching.” Which makes it painfully obvious on who I help, what I do and how I do it. This is key because if your ideal clients have to search about to see if you help them. This is a problem. 2. Results/Testimonials The results and testimonials you have is what really makes you stand out. As they speak for themselves opposed to just having some clever messaging. I use my featured section to showcase these as this keeps my results clear to ideal clients viewing my profile. Here I’ll share testimonials and screenshots of wins for clients and myself as this is what my ideal clients are looking for to see a solution that’s getting results. However if the impact you’re having isn’t constantly visible. You’ll lack the trust for ideal clients to see you as someone who can help them achieve their goal. I cover this in more detail in the video here. P.S Whenever you’re ready, here are 2 ways I can help you sign clients consistently through LinkedIn... 1. My Latest Walkthrough YouTube Content - Book more sales calls with my video walkthroughs that make selling through LinkedIn easier for you. 2. Work With Me 1:1 - Curious to know IF or HOW I could help you sign clients through LinkedIn? Click the link to visit my website and learn more. |
Leads With LinkedIn
FREE 3-Part Video Series: How to Get More Coaching Clients on LinkedIn.
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