Referrals are a prison Referrals are great for your business. But relying on them is costing you also. As you have no control over how many and when they will come. AKA → You’re running a business purely on chance. Not a good idea. Where I often hear coaches share the anxiety and uncertainty in this situation. So the first step forward is to regain control. AKA → Use an effective system consistently for your lead generation. Here’s what this looks like for me: Step 1: Securing Qualified Leads...

Why content alone won’t get you consistent leads Content is useful for a lot of things. Building credibility, showing proof of your results and getting inbound leads. However what it lacks is the consistency of the leads it can generate. Here’s why. 1st: Not everyone is going to feel “ready” to reach out → Even if these individuals feel like they could benefit from your help, they’re either holding themselves back or still unsure on who they should get support from. 2nd: Your content won’t...

What your ideal clients want your profile to show If you’re like me and want to make sure your profile is as optimised as it can be. Then you’ve probably tweaked your profile a bit too much. Changing that banner, tweaking the featured, re-writing your about section. But there’s a small set of things your ideal client is looking for. 1. Who you help, what you do, and how you do it It’s crazy to see how many people overcomplicate this. Most people get so fussed up with their messaging and...