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I stopped posting broad-topic content.
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4 months ago, I stopped posting broad-topic content. And now generate far more leads through LinkedIn. And no: • Fewer engagement hasn't hindered my leads • Fewer impressions haven't reduced my ability to get leads • I didn't comment consistently to make up for this either I used to believe I had to fit in and do what everyone else in my industry was doing. Which was creating content on broad topics around: • Work • Mindset • Discipline • Leadership • Mental health But this only increased my social metrics, nothing else. Since I stopped creating broad content and focused on content for 1 individual, 1 problem and 1 solution: • I'm having regular conversations with ideal clients • I've booked more sales calls in the last 3 months than I have for most of this year • I've gained confidence in what I need to do to generate leads consistently Crazy what happens when you stop trying to appeal to everyone and start trying to resonate with your ideal client. Plus most people post broad content to stroke their ego to get external validation. I’ve never been clearer on my reasons to never post broad content again. If you're not getting leads from your content, you're doing it wrong. P.S Whenever you’re ready, here are 3 ways I can help you sign clients with LinkedIn. 1. For Founders who want to sign clients with LinkedIn & want the tools and support to do it... Join my FREE SKOOL COMMUNITY. 2. Book more sales calls with my YouTube content. 3. Curious to know IF or HOW I could help you sign clients with LinkedIn? Book a chat here. |
Leads With LinkedIn
Helping Coaches sign clients through LinkedIn. Get my free 5-step LinkedIn System Below!
The unusual way I use content for lead-gen Although I post 7x a week, most of my sales calls come from outreach. Most assume most content should generate tons of leads. For me I look at content as something to build authority and generate opportunities to reach out to ideal clients. Where if the content I make today helps me gain: • More connections • More profile viewers • More engagement From my IDEAL CLIENTS, this gives me "warm leads" I can reach out to. Because they're already familiar...
5 things to help you book consistent sales calls... If you're not booking consistent sales calls from outreach. Here's 5 things you need to know... • 𝗬𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗮𝗿𝗲𝗻'𝘁 𝘀𝘁𝘂𝗽𝗶𝗱 ↳ They know why you're messaging them, do it right and they'll be more likely to open up and chat further. • 𝗡𝗼 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻? 𝗧𝗵𝗲𝘆 𝘄𝗼𝗻'𝘁 𝘀𝗲𝗲 𝘆𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 ↳ If the message you send can be sent to anyone, it won't resonate or feel genuine to them. • 𝗪𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗼𝗽𝗲𝗻 𝘂𝗽 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗽𝗿𝗼𝗯𝗹𝗲𝗺, 𝘀𝘂𝗴𝗴𝗲𝘀𝘁 𝗮 𝗰𝗮𝗹𝗹 ↳ Don't waste...
Building trust with your ideal clients comes from showing proof.𝗦𝗼 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗿𝗲𝘀𝘂𝗹𝘁, 𝘀𝗵𝗼𝘄:• Screenshots of client wins• Images of transformations• Testimonial images• Testimonial videos• Any other media that shows proofThen stack these posts in your featured section.This way when your ideal clients see your content and featured section.There's undeniable proof that you can do what you claim you do.Don't shout louder, just show the proof.Leads will follow.𝗜 𝗰𝗼𝘃𝗲𝗿...