The unusual way I use content for lead-gen Although I post 7x a week, most of my sales calls come from outreach. Most assume most content should generate tons of leads. For me I look at content as something to build authority and generate opportunities to reach out to ideal clients. Where if the content I make today helps me gain: • More connections • More profile viewers • More engagement From my IDEAL CLIENTS, this gives me "warm leads" I can reach out to. Because they're already familiar...

5 things to help you book consistent sales calls... If you're not booking consistent sales calls from outreach. Here's 5 things you need to know... • 𝗬𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗮𝗿𝗲𝗻'𝘁 𝘀𝘁𝘂𝗽𝗶𝗱 ↳ They know why you're messaging them, do it right and they'll be more likely to open up and chat further. • 𝗡𝗼 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻? 𝗧𝗵𝗲𝘆 𝘄𝗼𝗻'𝘁 𝘀𝗲𝗲 𝘆𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 ↳ If the message you send can be sent to anyone, it won't resonate or feel genuine to them. • 𝗪𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗼𝗽𝗲𝗻 𝘂𝗽 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗽𝗿𝗼𝗯𝗹𝗲𝗺, 𝘀𝘂𝗴𝗴𝗲𝘀𝘁 𝗮 𝗰𝗮𝗹𝗹 ↳ Don't waste...

Most coaches blame Q4 for slower sales with their business.𝗬𝗲𝘁 𝗜 𝘀𝘁𝗶𝗹𝗹 𝗯𝗼𝗼𝗸𝗲𝗱 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝘀𝗮𝗹𝗲𝘀 𝗰𝗮𝗹𝗹𝘀 𝗹𝗮𝘀𝘁 𝘄𝗲𝗲𝗸. But what I did didn't change, as I just focused on:• Clarifying my ideal client• Speaking to their pains in my content and profile• Connecting with my ideal clients with sales navigator• Starting conversations with warm leads who are familiar with me• Identifying problems in a conversations and getting them onto a callI've spoken to coaches who send 50 messages a day getting...